Can an idea be great if it’s notwell executed?
Bernbach showed us. Ogilvy taught us. Gossage and Burnett believed it, too. For decades we’ve been challenged by the best in our business to never settle for anything less than a great idea. To...
View ArticleGreat ideas without great execution: the hairless dogs of the marketing world.
There has always been an unhealthy tension between Big Ideas and Big Execution. The ad world has seen more than its share of mediocre ideas overdressed and sent to the picnic in a tuxedo, agency and...
View ArticleThe world doesn’t need another ordinary thing.
We’ve got enough ordinary stuff. Chairs, books, cars, music, lamps, movies, food, vacuum cleaners, you get the idea. We’re knee-deep in uninspired mediocrity. In fact, more often than not, average is...
View ArticleThe Large Bearded Man
Let’s say you’re at a dinner party with five people. Actually, let’s make it a backyard summer bash because those are better. So, there are 20 people gathered in your neighbor’s backyard and after a...
View ArticleBecause I Got (PR) High
Months ago, as a new addition to the public relations team, I was still somewhat uncertain as to whether or not public relations would be the right career choice for me. My first few experiences with...
View ArticleMeet Michelle, She’s From Away
When I made the decision to relocate to Maine, I ended up having a lot of conversations with friends that included the phrase “No, the other Portland.” That said, making the transition from “Social...
View ArticleNot Your Average Internship
Here I am, staring down the barrel of my senior year of college, and wrapping up a summer internship at Kemp Goldberg Partners – a marketing agency in Portland – an experience that has given me...
View ArticleI Know Brands and Boy Bands
A couple of weeks ago, I was one of four KGP-ers who participated in the Agents of Change Digital Marketing Conference. The daylong conference featured a panel of digital, social media and brand...
View ArticleCookies, Cocoa and Clients: Navigating PR During the Holidays
It’s that time of year again when snow starts to fall, carolers begin warming up their pipes and public relations professionals are forgetting to brush their hair and having stress dreams about getting...
View ArticleThe Branching of America
If you’ve traveled down Route One (U.S. Rt. 1) in my town, Falmouth, Maine, you may have missed something quite remarkable. And that’s the point. I draw your attention to the roughly three-quarter-mile...
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